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What makes for good event marketing? It should be fresh and eye catching, expressing the sense of fun you will have at the event. It shouldn’t cost a lot. And remember that simple can be beautiful!

Any event in today’s digital world has a lot of possible touch-points, so where do you start? What should you skip? Below are some Dos and Don’ts from event marketing professionals. We’ve split their knowledge into three sections:

• Pre-Event Marketing: Planning and Posting
• During Your Event: Your Marketing is Your Message
• Post-Event Marketing: Remember and Recycle

Breaking down your campaign into these three basic categories will help you capitalise on your marketing efforts, and avoid some huge and potentially costly mistakes.
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