Promote Your Speakers. Your speakers are a huge part of your event, and their names and stories will sell tickets. Interview them on your podcast, allow them to guest post on the site, or create a round-up post featuring all of your speakers’ opinions on a topic. For example, have each speaker submit the title of the book he or she would recommend to people in your industry with a quote about why it’s the best. Then compile the recommendations into a post entitled # [Event Industry] Books You Have to Read or [Event Name] Reading List. Be sure to link to your speakers’ websites and/or social media. Your speakers get exposure; your readers get pumped; you get sales. Win-Win-Win!!!